Vendor lock-in costs MSPs dearly under hyperscaler reseller programs; a channel-first provider removes it structurally by letting partners keep contract ownership. Read the full MSP guide.
Cloud provider
So, What Makes a Great Digital Relationship: Does Your Cloud Provider Contribute to Revenue Growth…or Erode Customer Loyalty?
Retaining customers drives vendor growth; happy clients mean less troubleshooting and more business, making provider loyalty a strategic asset. Read the full ThinkOn blog post.
Part 1: Playing Nice in the Cloud Services Sandbox: Is Your Cloud Provider Bullying You Out of Best Practices?
Founder Craig McLellan opens a two-part series on anticompetition in cloud computing, tracing his own entrepreneurial path into the industry. Read the full ThinkOn blog post.
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