At ThinkOn, our business begins and ends with our partners. We’re exclusively channel-only, and that means your growth is our success. Our channel-only model is designed to help resellers accelerate revenue, protect customer relationships, and deliver world-class cloud services with confidence.
If you’re considering migrating your data to a new provider or exploring cloud services for the first time, here are the top ten reasons resellers across the globe choose ThinkOn as their trusted channel partner.
1. Real people, real support
When you reach out to ThinkOn, you speak directly with knowledgeable experts, not automated systems. We understand that your time is valuable, and your questions deserve prompt, informed answers. With no bots or telephone menus to navigate, our customer service team is available 24/7/365. You’ll always speak with a real human—and you’ll never be treated like a ticket number.
2. A purpose-built partner portal
The ThinkOn partner portal empowers our channel partners to market, sell, and deliver ThinkOn cloud services with ease. This purpose-built platform centralizes everything you need to succeed: marketing assets, enablement resources, and training modules—so you can scale faster and operate more efficiently.
By streamlining onboarding, training, and co-marketing activities, the portal reduces administrative effort and allows you to focus on what matters most: driving revenue and growing your cloud services business.
3. Healthy margins you can count on
While hyperscalers continue to compress partner margins, often to just a few percentage points, ThinkOn consistently delivers strong, double-digit margins to our resellers.
We are fully committed to protecting your profitability and enabling sustainable growth for your cloud services portfolio.
4. Simplified cloud services
Complexity slows sales cycles and erodes margins. That’s why ThinkOn has built a simplified cloud services portfolio designed to help resellers move quickly and competitively.
We provide:
- Transparent quoting and invoicing
- A streamlined services catalog with “solutions-in-a-box”
- A proven go-to-market framework
- Direct access to real, live support
With ThinkOn, you can confidently expand your cloud services portfolio without operational headaches.
5. Backed by industry leaders
Our cloud services are built in collaboration with top-tier technology vendors, including VMware, Veeam, Commvault, Hitachi, Dell, Lenovo, Zerto, and more.
As a VMware Cloud Verified and VMware Principal Partner, we offer access to a full suite of interoperable VMware Cloud Infrastructure capabilities, delivered as a service through our secure, scalable environment.
When you partner with ThinkOn, you gain a competitive edge, backed by globally recognized technology leaders in cloud services.
6. Fit-for-purpose hybrid solutions
Every customer environment is unique. That’s why we work alongside your team to design and deliver hybrid cloud services that align with business objectives.
From on-premises deployments to multi-tenant and dedicated cloud architectures, ThinkOn solutions—including DRaaS, BaaS, IaaS, cloud sovereignty, and advanced data protection—are tailored to meet your customers’ current needs and future growth plans.
7. Proven public sector expertise
Public sector organizations require uncompromising security, compliance, and data sovereignty. ThinkOn has extensive experience delivering secure cloud services to government, healthcare, law enforcement, financial, and educational institutions.
Our compliance-focused approach ensures you can confidently serve regulated industries, backed by 24/7 support and full supply chain transparency.
8. Predictable pricing, no surprises
Unpredictable billing is one of the biggest challenges in the cloud services market. ThinkOn eliminates this risk with fully transparent, predictable pricing and no ingress or egress fees, ever. Our subscription-based selling model means clarity, transparency, and no sticker shock when your customers’ bill arrives.
Your customers can access their data freely, and you can deliver accurate cost estimates without fear of surprise charges at the end of the month.
9. 100% channel-only commitment
ThinkOn will never compete with you. We do not sell direct, and we never contact your customers. Our 100 percent channel-only model means that, unlike most cloud service providers, we don’t compete with our partners and will never go direct to their customers.
10. Your success is our success
At ThinkOn, everything we do is built around partner growth. We provide the tools, resources, and support you need to expand your cloud services portfolio, improve margins, and accelerate customer outcomes.
When you succeed, we succeed—and we’re here to make that happen.
Let’s grow together
Join the ThinkOn channel-first community and see how easy it is to do business with a partner who is fully invested in your success.
Deliver smarter, simpler cloud services with ThinkOn: the partner who puts your growth and your customers first.
Learn more about becoming a ThinkOn partner today.