When it comes to data protection, hope isn’t a strategy. Like any good defense, cybersecurity starts with one truth: attacks are coming. Just like towns once fortified their walls and stocked supplies in case of siege, today’s organizations need to prepare for ransomware, downtime, disruption and then data recovery.
And the numbers don’t lie when it comes to how important a data recovery strategy is in today’s world.
According to Cybersecurity Ventures, cybercrime is projected to cost the world $10.5 trillion annually in 2025.[1] A huge chunk of that? Ransomware. In 2023 alone, payouts reached nearly $900 million, making it one of the worst years on record.[2]
When threat actors come for your data, the only question is: will you be ready?
Modern threats demand smarter cloud security
Cybercriminals don’t just steal data—they hold it hostage. And it’s getting worse.
In 2022, CNA Financial paid $40 million to regain access to its systems after a ransomware attack. [3] These kinds of threats are evolving constantly.
“It’s not like we can just focus in a few areas and be done,” says SonicWall CEO Bob VanKirk. “Cybercrime is pivoting and diversifying.” [4]
To stay safe, you need to be just as agile. That means cloud-smart strategies, resilient cloud security, and proactive data recovery planning that adapt as quickly as the threats do
Data recovery = Anticipate. Protect. Recover. Repeat.
The best way to defeat ransomware is to make it predictable.
Threat actors thrive on surprise, so take that away from them.
By planning ahead with automated, policy-driven backups, you can restore fast with reliable data recovery systems, without paying a ransom you may never recover from. (Up to 28% of victims who pay never get their data back.)[5]
As SonicWall VP Bobby Cornwell put it:
“How much do you trust the guy that just stole your data?”[6]
Short answer: You don’t.
Data recovery services that outpace ransomware
At ThinkOn, we believe your data is your most valuable asset and we treat it that way.
Our cloud-smart backup services, powered by Commvault and built on high-performance infrastructure, are designed to:
- Detect threats early
- Minimize downtime
- Deliver fast, reliable data recovery
- Ensure end-to-end cloud security
- Help you comply with evolving regulations
We call it our “Fort Knox” approach to cloud data protection—because you don’t just need good tools, you need proven defenses that scale with your business and stand strong when the pressure’s on.
Hackers may be smart but with the right backup, cloud security and data recovery solutions in place, you’ll be smarter.
Securing the cloud with confidence
Security isn’t a feature—it’s the foundation. With ThinkOn, securing the cloud means encrypted backups, constant monitoring, and end-to-end resilience for your data.
Download our free Ransomware Readiness eBook and learn how to protect, detect, and recover—before attackers make their move.
[1] Beth Stackpole. 2023. CIO. “Understanding the security shared responsibility model in an as-a-service world.” https://www.cio.com/article/463870/understanding-the-security-shared-responsibility-model-in-an-as-a-service-world.html
[2] WIRED. 2023. “Ransomware Attacks Are on the Rise, Again.” https://www.wired.com/story/ransomware-attacks-rise-2023/
[3]Josh Adams. 2023. Be(in)Crypto. “Top 10 Ransomware Attacks Leave Hackers with Nearly $70m in Bitcoin.” https://beincrypto.com/top-10-ransomware-attacks-70m-in-bitcoin/
[4] Kyle Alspach. 2023. CRN. “SonicWall: Ransomware Declines Further As Attackers ‘Pivot’ Their Tactics.” https://www.crn.com/news/security/sonicwall-ransomware-declines-further-as-attackers-pivot-their-tactics
[5] Ani Petrosyan. 2023. Statista. https://www.statista.com/statistics/700894/global-ransom-payers-rate/
[6] Kyle Alspach. 2023. CRN. “SonicWall: Ransomware Declines Further As Attackers ‘Pivot’ Their Tactics.” https://www.crn.com/news/security/sonicwall-ransomware-declines-further-as-attackers-pivot-their-tactics