Rising cloud storage costs call for a different MSP partner program
ThinkOn is a cloud provider offering the most cost effective cloud storage through a channel-only MSP partner program with locked wholesale pricing and zero egress fees.
When cloud providers hike storage rates or compete for your clients, your margins take the hit.
ThinkOn is strictly channel-only; we never sell direct or compete for your accounts. Through long-term wholesale supply agreements, we lock in storage rates so market price hikes won’t impact your business. With ThinkOn, you retain 100% account ownership while scaling your business with:
Deal registration – Protect your opportunities and lock in margin guarantees.
Partner Portal – Access technical resources, co-branded assets, and deal management.
Predictable storage – Shield your business from rate spikes on enterprise object storage.
Protected margins – Earn guaranteed double-digit margins on every hosted workload.
How does a channel-only model compare to direct hyperscale cloud providers?
Channel-only providers eliminate vendor competition, guarantee margin protection, and lock wholesale pricing without selling directly to your end customers.
While underlying cloud computing hardware can look similar across various cloud technology partners, channel models couldn’t be more different. Hyperscale public clouds rely on direct-to-consumer distribution that often puts them in direct competition with their own partners. ThinkOn operates strictly as a channel-only managed cloud service provider—dedicating 100% of our business to supporting MSP growth without competing for your end customers.
Joining our MSP partner program yields five distinct operational advantages over hyperscale resale models:
1. Margins that hold. Double-digit margins on cloud services, rather than the compressed margin that comes with reselling hyperscaler capacity.
2. Your account stays yours. Full ownership of the client relationship, because we never sell direct.
3. Sell on your terms. Freedom to sell what you want, to whom you want, without a programme dictating your mix.
4. A back office, not just a price sheet. Partner portal with deal registration, training and support behind it.
5. No surprise invoices. Predictable pricing with no egress charges, so your client’s bill holds no surprises and neither does yours.
Have questions about becoming a ThinkOn partner?
Talk with our team how ThinkOn can support the managed services you deliver with the most effective cloud storage.
Eliminate unpredictable cloud storage fees with locked baseline pricing through 2028
ThinkOn locks in wholesale storage rates through 2028 across S3-compatible tiers with zero egress penalties or hidden API surcharges.
ThinkOn locks in your cloud storage fees through long-term wholesale supply agreements—meaning your baseline rate in 2028 will match exactly what you pay today.
Not all data behaves the same way, and your platform shouldn’t treat it like it does. ThinkOn provides S3-compatible object storage across distinct hot, warm, and cold tiers, allowing you to align performance requirements directly with actual file access patterns. This ensures rapid retrieval for active workloads while keeping long-term retention highly affordable.
By building on a unified S3-compatible framework, data moves seamlessly between tiers without requiring costly application re-architecture. With ThinkOn, MSPs deliver the most cost-effective cloud storage because every tier eliminates unexpected cloud storage fees, such as egress surcharges, API request charges, and early-deletion penalties—all backed by guaranteed, locked wholesale partner pricing.
Discover how ThinkOn’s tiered object storage and zero egress billing help MSPs keep costs completely predictable as customer data expands.
→ Cold Storage, Warm Storage, Hot Storage.
Audit how your existing cloud provider calculates cloud storage fees, whether those rates stay consistent, and what extra fees apply when moving or restoring client datasets. Choosing a cloud provider that combines multi-tiered object storage with zero egress charges gives your service desk complete financial control over backend infrastructure expenses.
Expand your portfolio while keeping 100% control of customer relationships
With ThinkON, MSPs get reliable infrastructure for protecting customer data while retaining control of service delivery, customer relationships and recurring revenue.
Backup is often the starting point for expanding a managed services portfolio. ThinkOn provides the underlying storage and infrastructure, while you manage the service, support your customers and build the recurring revenue around it. With support for Veeam and Commvault, plus options for immutable backup and recovery, you can deliver data protection services without building and maintaining the infrastructure yourself.
See what MSPs get with ThinkOn data protection services → Essential protection, Enhanced protection, Elite protection
Build cloud compliance into your core infrastructure with ThinkOn
ThinkOn delivers single-tenant Australian infrastructure with protocol-level encryption, immutable storage, and verified onshore data residency to simplify regulatory compliance across strict industry verticals.
Meeting strict regulatory frameworks doesn’t require complex infrastructure workarounds. ThinkOn provides Australian MSPs with an enterprise-grade, compliance-ready backend built on single-tenant architecture, protocol-level encryption (at rest and in transit), and S3 immutable storage. Every workload is supported by local data centers in Sydney and Melbourne, giving you auditable onshore residency, robust backup and disaster recovery, and physical security measures designed for highly regulated business environments.
Because different vertical sectors operate under distinct mandates for data confidentiality, operational resilience, and retention, the matrix below outlines how service providers leverage ThinkOn to meet their clients’ most demanding industry requirements:
| Sector | What an MSP can sell through a channel partner program |
|---|---|
| Financial services | Infrastructure run under ISO 27001/27017/27018 and SOC 2 Type II — the control set an APRA CPS 234 program expects from its providers |
| Healthcare | Compliant hosting for patient records with tested, provable recovery |
| Legal | Confidential, recoverable storage that meets retention obligations |
| Government and education | Essential Eight-aligned backup and access controls, with local support |
| Mining, energy and utilities | Resilient infrastructure for remote-site and production continuity |
| Professional services | Predictable wholesale pricing an MSP can mark up without renegotiating per deal
|
Guarantee total local data residency at rest and in transit
ThinkOn protects your data at rest and in transit. We guarantee data and control planes remain entirely within Australian facilities to meet strict national privacy and industry compliance standards.
Evaluating true cloud security requires answering two fundamental questions: how files are secured at rest, and how they are protected in motion. At rest, your data remains encrypted within explicitly named physical facilities. In transit, robust protocol encryption shields your data across every network hop. Data residency provides the physical anchor—guaranteeing your client files remain housed within specified domestic facilities.
Without written residency guarantees, choosing a global cloud provider leaves your data vulnerable to dynamic replication or off-shore processing without your consent. Demand clear contractual commitments from any managed cloud service provider: exact storage facilities, transit encryption standards, and formal change-management protocols. A provider unable to answer both halves isn’t truly protecting your workloads.
Simplify ASD Essential Eight compliance for your Australian clients
ThinkOn’s S3-compatible cloud storage provides the immutable, air-gapped infrastructure needed to help Australian MSPs meet ASD Essential Eight backup, access, and data recovery requirements.
Navigating the Australian Signals Directorate (ASD) Cyber Security Centre’s Essential Eight framework requires infrastructure built for stringent operational resilience. ThinkOn gives Australian MSPs a foundation engineered to align directly with core ASD mitigation requirements—without cross-border compliance risks.
Join our ThinkOn Partner Program
Talk with our team about your infrastructure needs, partner model and how ThinkOn can support the managed services you deliver.
How can MSPs find the most cost effective cloud storage in Australia?
MSPs can find most cost effective cloud storage by comparing predictable pricing, storage tiers, egress fees, performance and partner-level costs.
What should Australian MSPs look for in an MSP partner program?
Australian MSPs should look for channel-only relationships, protected customer ownership, predictable pricing, strong margins, deal registration, support and flexible service options.
How can Australian MSPs use object storage to reduce cloud storage costs?
Australian MSPs can use object storage tiers to match performance with workloads, optimize retention costs and avoid unnecessary data-transfer charges.
How can Australian MSPs support cloud compliance for regulated customers?
Australian MSPs can support cloud compliance with secure infrastructure, encryption, backup, disaster recovery, documented controls, data residency and appropriate security standards.
What should Australian MSPs look for in cloud technology partners?
Australian MSPs should look for reliable infrastructure, predictable pricing, local support, customer ownership, scalable services, compliance capabilities and strong channel relationships.
How can Australian MSPs avoid hidden cloud storage fees as customer data grows?
Australian MSPs can control cloud storage fees by leveraging tiered object storage, choosing providers with zero egress charges, and locking in wholesale rates that eliminate surprise API or retrieval fees.
What should Australian MSPs look for in a cloud provider?
Australian MSPs should evaluate pricing, storage performance, data residency, security, support, scalability, customer ownership and the provider’s channel commitment.
How should Australian MSPs evaluate a managed cloud service provider?
Australian MSPs should evaluate infrastructure, pricing, service flexibility, local support, security, data residency, scalability and whether the provider protects customer relationships.
Glossary
| Term | Definition |
|---|---|
| Managed service provider (MSP) | A company that runs and protects your IT proactively, as an ongoing service |
| Managed IT services | Ongoing management of infrastructure, security, backup and support, delivered by an MSP |
| BaaS | Backup as a Service — data backup delivered from the cloud on a subscription |
| DRaaS | Disaster Recovery as a Service — cloud-based failover and recovery of full systems |
| Immutable backup | A backup copy that cannot be altered or deleted for a set period, including by an attacker |
| IaaS / PaaS | Cloud infrastructure and platform services an MSP configures and manages for you |
| Managed detection and response (MDR) | Continuous threat monitoring, detection and response delivered as a service |
| Egress fees | Charges some providers apply when you move data out — including during a restore |
| Uptime / SLA | The percentage of time systems are available, and the service level guaranteeing it |
| Channel-only provider | A vendor that sells through MSP partners rather than directly to end customers |