When first launching its services, ThinkOn faced an interesting challenge: consumers wanted to see the end result, similar to when you purchase a Lego set and see illustrations of the finished product displayed on the box. To meet consumer needs, ThinkOn had to shift its business model to present the outcome and solution that were possible because of its services versus the makeup of those services.
“If we could build very consistent Lego blocks, whether it be eight or ten different services that would snap together and allow our resellers and our subscribers to build solutions that solve their problems, delivering outcomes that work for them, then there was a better chance that our services would get traction.”
— Craig McLellan, CEO & Founder, ThinkOn
Learn more on how ThinkOn has stayed true its origin story of the Lego block thesis on this podcast: How Lego Blocks Influenced Infrastructure as a Service.